The world of scholarly publishing is in upheaval. As the open science and open research movements rapidly gain momentum, the access restrictions and paywalls of many publishers put them at odds with growing parts of the research community. Mattias Björnmalm suggests there is one way for publishers to once again become central, valued members of the research community: by pivoting from a focus on research distribution to processing and interpretation. A key challenge today is making sense of the enormous amount of new information constantly being generated. Publishers are in a unique position to develop algorithm-assisted approaches that can address this challenge; understanding and establishing networks and connections within the research literature and identifying new trends and patterns.